Nuovo Paris

About the brand

A Parisian fashion house, built piece by piece.

Nuovo Paris is an emerging fashion brand from the Marais, blending hand-picked vintage with original designs made in Paris from deadstock fabrics.

The boutique sits at 130 rue de Turenne, Paris 3, and has quietly drawn international voices : Rosalía and Bella Hadid have both been photographed in or with pieces from the brand.

My contribution

Bringing the brand’s atmosphere online.

01

E-commerce & Product Pages

Uploading pieces to nuovo-paris.com, writing product copy that keeps the editorial tone of the brand : measured, sensory, never sales-y.
02

Digital Content Strategy

Editorial planning and brand coherence across Instagram and the site : pacing of drops, image rhythm, voice consistency from one post to the next.
03

Brand Coordination

Working alongside the founder on seasonal drops, campaigns and store moments : translating intuitions into deliverables on time.
04

Cultural Anchoring

A close reading of the fashion / lifestyle / culture universe the brand lives in : knowing why a piece resonates, who carries the conversation, what the community expects next.

Brand environment

A small label with a long reach.

Boutique 130 rue de Turenne · Paris 3
Production Deadstock fabrics · made in Paris
Community 10k+ Instagram followers · organic
Worn by Rosalía · Bella Hadid · international voices

A Parisian fashion house, built piece by piece.

Bringing the brand’s atmosphere online.

E-commerce & Product Pages

Digital Content Strategy

Brand Coordination

Cultural Anchoring

The brand, in its own frames.

A small label with a long reach.