Marketing Strategy and Branding Design
From brand identity to marketing automation.
Lille, France · Berlin 2023–2026 · Master Communication & Marketing · HubSpot certified · Open to opportunities
B2B SaaS · Marketing Automation
A fictional collaborative brief platform for agencies and clients. End-to-end case study: strategy, funnel, automation, brand, landing page.
Berlin · 2 years · Rhubarb Hospitality
Berlin restaurant · Graphic Designer & Marketing Assistant
Two years holding the creative direction of a glamorous Berlin restaurant-bar: menus, cocktail campaigns, posters, influencer collaborations, bilingual DE/EN communications.
All That Matters
Graphic Designer VIE case study
Two creative briefs on the premium all-inclusive positioning: promo redesign and the « All That Matters » concept declined across several formats.
LinkedIn Carousels
LinkedIn carousels · Hotel Opening & Signing
Art direction and design of two LinkedIn templates for the group's premium expansion: Novotel Malta opening and Swissôtel Vlora signing.
B2B Fintech · 360° Marketing Strategy
End-to-end marketing strategy for an invoicing fintech. Positioning, email, content, design.
Junior Marketing Manager and Graphic Designer. I work at the intersection of marketing strategy and branding design, from positioning to visual identity, from concept to execution. Currently completing HubSpot certifications, with an active practice of AI as a production tool.
Inbound Marketing, Email Marketing, Content Strategy, Digital Campaigns, Social Media Management
Brand Identity, Art Direction, UI/UX, Motion Design, Layout
Adobe Creative Cloud, Figma, Canva, Google Workspace, HubSpot (basics), Claude Cowork
HubSpot Inbound Marketing (completed), HubSpot Email Marketing (in progress), HubSpot Marketing Automation (upcoming)